Target Audience
TARGET AUDIENCE
Age
gender
ethnicity
race
spending power
Hobbies
Age
gender
ethnicity
race
spending power
Hobbies
Grade
|
Social
class
|
Chief
Income Earner's Occupation (% of Pop.
2008)
|
A
|
upper middle class
|
Higher managerial, administrative
or professional. (4%)
|
B
|
middle class
|
Intermediate managerial,
administrative or professional (23%)
|
C1
|
lower middle class
|
Supervisory or clerical and
junior managerial, administrative or
professional (29%)
|
C2
|
skilled working class
|
Skilled manual workers
(21%)
|
D
|
working class
|
Semi and unskilled manual workers
(15%)
|
E
|
Those at the lowest levels of
subsistence
|
Casual or lowest grade workers,
pensioners and
others who depend on the welfare state for their income
(8%)
|
1. The target audience for the first picture Is anyone from the ages of 8+ we know this because the use of masculine colours gives us a greater idea of who the magazine is aimed at. The magazine also tells us about the World Cup which stereotypically is more men and boys to watch their country win!
2. The target audience for the second magazine is women aged from 18+ as we see a more designer look to the magazine and would not be affordable to teenagers.
3. The target audience for the third magazine is woman who stereotypically enjoy gossip and beef with other celebrities and can also talk about it to their friends.
4. The target audience for the fourth magazine is both men and woman who enjoy horse racing and competitive sports such as horse racing.
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