Target Audience

TARGET AUDIENCE 

Age 
gender 
ethnicity 
race
spending power 
Hobbies 



Grade
Social class
Chief Income Earner's Occupation (% of Pop. 2008)
A
upper middle class
Higher managerial, administrative or professional. (4%)
B
middle class
Intermediate managerial, administrative or professional (23%)
C1
lower middle class
Supervisory or clerical and junior managerial, administrative or 
professional (29%)
C2
skilled working class
Skilled manual workers (21%)
D
working class
Semi and unskilled manual workers (15%)
E
Those at the lowest levels of subsistence
Casual or lowest grade workers, pensioners and 
others who depend on the welfare state for their income (8%)



1. The target audience for the first picture Is anyone from the ages of 8+ we know this because the use of masculine colours gives us a greater idea of who the magazine is aimed at. The magazine also tells us about the World Cup which stereotypically is more men and boys to watch their country win!

2. The target audience for the second magazine is women aged from 18+ as we see a more designer look to the magazine and would not be affordable to teenagers.

3. The target audience for the third magazine is woman who stereotypically enjoy gossip and beef with other celebrities and can also talk about it to their friends.

4. The target audience for the fourth magazine is both men and woman who enjoy horse racing and competitive sports such as horse racing.









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