Statement Of Intent

 My Statement Of Intent                     By Jamie Levine

The brief has asked me to create an entertainment music magazine that will target an audience of 14-18 year olds. I have chosen to base my magazine around the genre Pop.

The title of my magazine will be ‘Bounce’ as it reflects the genre, as pop is a very fun and enthusiastic genre of music. The colour scheme will be very bright and vibrant colours such as pink, blue, orange and yellow to attract the younger target audience. My magazine will aim to specifically target girls as stereotypically these colours are more attracted to my chosen colour scheme and they are conventional to the pop genre. The connotations of my colors are happy and jolly.

My USP will be a digital download to a relatively new song. This will target my audience because radios aren’t generally used anymore its mostly online so a digital download would target a wide audience of people.

Within my magazine I plan on using stereotypes conventional to pop. For example Pop music is very relatable and positive, so I will construct my artist to have a very bright and friendly expression.

I will then use the shot type of a mid-shot as it is conventional for the genre pop and is also very engaging to the audience.

I would then use everyday people and make them seem engaged with the pop genre, I would also make them seem very happy and approachable as it makes whoever reading the magazine feel very happy and have good vibes.

For my double page spread I will use a very simple layout as by doing this the reader can clearly see and read the interview I have written.

I will address my target audience by using a variety of techniques to pull the reader in such as rhetorical questions, cover lines and straplines to attract people into reading further into the magazine.

In terms of location I will choose an urban environment such as the one of the school playgrounds or the front of the school as the colors of the walls are conventional to most magazines I have seen. This will contribute to my representation, as it will allow me to give the audience a very bright and friendly vibe as I am using a bright and vibrant wall. I would then photoshop this to make sure that the picture looks like its meant to be in the magazine and that it represents the pop genre.